Nike Senior Manager, Membership Experience Analytics in Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Description

Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be.

We are a growing team within Nike’s Consumer Knowledge Center of Excellence (COE), responsible for using data & analytics to uncover insights into the holistic Nike consumer experience across digital and physical properties.

The Sr. Manager of Membership Experience Analytics will work directly and support the digital product team responsible for the implementation of Nike’s Membership program across the Nike Digital Ecosystem (Nike.com and consumer-facing mobile apps). This role will work closely with other members of the Digital Product Analytics team within the Consumer Knowledge COE to leverage a consistent view of the Nike member in defining and implementing program features.

The ideal candidate will have experience working in a digital product function with a demonstrated aptitude for understanding the connection of experience analytics to overall strategy and business model.

Key responsibilities:

  • Act as asubject matter expert in connecting Nike membership program strategy todigital experience implementation

  • Lead the adaptationand application of existing digital measurement frameworks to understandimpact generated by digital Membership experiences

  • Manage DigitalProduct Analyst resource to prioritize ad hoc and deep dive project work

  • Champion a cross-platform user journeyview – incorporating digital and offline elements as needed – to drive strategicalignment in digital Membership roadmap and prioritization

  • Work with Digital Product Managers todiscover and validate opportunities within the digital member experience inorder to inform a testing pipeline that supports and improves execution.

  • Translate complex and abstract analyticsproblems and solutions to business leaders

  • Where appropriate, facilitate the scaling ofanalytics capabilities through the handover, including documentation, ofwork to longer term owners

  • Work with Membership product team andcross-functional analytics colleagues to quantify revenue and business impactsof member programs KPIs, including acquisition and experience engagement

Qualifications

Education:

  • Degree in a quantitative field such asstatistics, econometrics, applied math, operations research, or behavioralsciences is preferred.

Experience

  • 5+ years’ experience with exposure to executingquantitative analysis on digital experiences, development of digital roadmapstrategy, and consumer analytics

  • Experience working with membership or loyaltyprograms a plus

Required Skills

  • Obsessed with quality, datawrangling, and building repeatable capabilities

  • Ability to translate abstractbusiness needs to specific actionable analytics initiatives

  • Desire to educate stakeholders and partners inapplication of data / analytics insights to their core subject areas

  • Experience using analytics to understand digitalconsumer behavior and identify opportunities to accelerate digital growth

  • Experience with web analytics applications (i.e.Adobe Analytics, Google Analytics, etc.).

  • Fluency in SQL (Hive, Impala) or similarexperience in analyzing large structured and unstructured datasets.

  • Experience with a statistical package is a plus(i.e. R, MATLAB, SPSS, SAS, Stata, etc.).

  • Experience with data visualization tools is aplus (i.e. Tableau, Spotfire, etc.).

  • An understanding the current digital productlandscape, particularly mobile web, iOS and Android apps & data sources isa plus.

  • Desire to manage a complex portfolio of work ina fast moving, dynamic team & business environment.

Qualifications

Education:

  • Degree in a quantitative field such asstatistics, econometrics, applied math, operations research, or behavioralsciences is preferred.

Experience

  • 5+ years’ experience with exposure to executingquantitative analysis on digital experiences, development of digital roadmapstrategy, and consumer analytics

  • Experience working with membership or loyaltyprograms a plus

Required Skills

  • Obsessed with quality, datawrangling, and building repeatable capabilities

  • Ability to translate abstractbusiness needs to specific actionable analytics initiatives

  • Desire to educate stakeholders and partners inapplication of data / analytics insights to their core subject areas

  • Experience using analytics to understand digitalconsumer behavior and identify opportunities to accelerate digital growth

  • Experience with web analytics applications (i.e.Adobe Analytics, Google Analytics, etc.).

  • Fluency in SQL (Hive, Impala) or similarexperience in analyzing large structured and unstructured datasets.

  • Experience with a statistical package is a plus(i.e. R, MATLAB, SPSS, SAS, Stata, etc.).

  • Experience with data visualization tools is aplus (i.e. Tableau, Spotfire, etc.).

  • An understanding the current digital productlandscape, particularly mobile web, iOS and Android apps & data sources isa plus.

  • Desire to manage a complex portfolio of work ina fast moving, dynamic team & business environment.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 00406900

Location: United States-Oregon-Beaverton

Job Category: Marketing, Marketing & Communications