Nike Category Brand Assistant Manager - NSW in Beijing, China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.



·To develop and implement beijing nsw marketing plan and projects, to drive the leadership of nsw brand and business growth in beijing.


·Develop and execute Beijing NSW seasonal campaign and projects. Celebrate innovation, sports, sneaker and youth culture.

·Create deep connection with local our consumers. Identify current nsw consumer insights and culture trend.

·Develop and drive the seasonal campaign integrated marketing plan in beijing. Lead and coordinate the functions and gc category teams to ensure the plans are executed per nsw brand direction and maximize brand impact.

·Disrupt and extend nike’s brand voice by bringing consumers into new places, leveraging the tools at disposal across product, marketplace and consumer insights, delivering nike only experiences / stories, partnering up with true game changers, always connected to our dna.

·Serve as the link to gc brand and functions to create a seamless flow of communication and transparency between the teams and to ensure needs are served, and to create long-term nbhd excellence.

·Lead and align with x-cat team and territory x-functions team to drive collaborated efforts.

Support NSW game plan.

·Understand the business and brand demand, to be an active member to drive category alignment, through product, marketplace.

·Drive best in class category game plan process, and support business growth in gc.

Drive consumer-led offense.

·Define and cultivate the strategic partnership to bring innovative stories to life.

·Work with sales, market place management on retail exclusives / product opportunities.

·Work with store marketing to create best experience in store at store activation


Talent requirement:

·knowledge of the company, processes and customers

·Creative & result driven, drive alignment

·Strong knowledge of Sneaker culture & local youth culture;


·Great communications skill

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 9646

Location: China-Beijing Municipality-Beijing

Job Category: Marketing