Job Information
Nike Lead Direct Analytics, NA - Converse in Boston, Massachusetts
ABOUT OUR TEAM
The NA Direct (Digital + Stores) team drives the fast-paced direct-to-consumer business. We balance art and science to drive amazing consumer experiences that support both brand and commercial objectives.
WHO WE ARE LOOKING FOR
We’re looking for a Manager of Consumer & CRM Analytics. The person will play a key role in building the foundation to better understand who our consumer is and how they shop. To join our team, we are looking for someone who is curious about all things data/business, understands how data is used in a business environment, can provide actionable insights to enhance the DTC customer experience and business performance. This person must be comfortable with statistical analysis + data science concepts to solve problems and make recommendations. This role will support a variety of cross functional partners across CRM, Marketing, & Merchandising to translate analysis into executable recommendations.
WHAT YOU WILL WORK ON
If this is you, you’ll be working across the North America Direct team many cross functional initiatives!
Create campaign measurement frameworks to support a deeper understanding of our consumer. This includes analysis across various levels consumer journey, including performance marketing, on-site behavior, path to conversion & post purchase trends
Build consumer segmentation model to define the highest value (LTV) consumers to support both CRM & performance marketing offense
Analyze omni-channel DTC consumer data to identify trends, behaviors, and preferences
Own monthly business reviews with ‘Direct’ (Stores + Digital) team, making recommendations on business optimizations based on data insights
Partner with Geo stakeholders to develop & recommend key metrics & data visualizations to support and optimize business – work with Global teams to implement
Stay updated on industry trends and best practices in DTC consumer analytics and e-commerce to help the business read and react to consumer moments and marketplace dynamics
Support ad hoc data analytics requests as needed
WHO WILL YOU WORK WITH
You will report to the Director, Direct Growth & Analytics. This role will heavily collaborate across the NA Digital and Stores teams to drive & optimize the current business.
WHAT YOU BRING
Bachelor’s degree in business, strategy, statistics, decision science, or combination or relevant education, experience.
5 years of relevant professional experience preferred
Experience with key digital marketing KPIs and familiarity with analytics tools such as Adobe, Optimizely, Content Square, Salesforce, etc
Proficiency in data visualization (e.g., Tableau, Looker, etc)
History of analytical team collaboration and building collaborative business partner relationships
Advanced verbal and written communication skills with comfort presenting results to senior leadership
Excellent time management and ability to prioritize multiple work streams
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.