Job Information
Nike Marketing Expert, Men's Nike.com & Nike App - LATAM in Ciudad de México, Mexico
WHO WE ARE LOOKING FOR
We’re looking for a Digital Marketing Expert, Men's Nike.com & Nike App to join our Latin America organization. This position will play a key role in developing digital marketing strategies that deepen relationships with Nike members and deliver growth for the brand and business. The ideal candidate will have strong communication skills, a proven track record developing and carrying out consumer-centric, multi-channel marketing plans, and have the capacity to thrive in a fast-paced environment. It’s crucial that this individual be proactive, curious, data-savvy, and actively looking for ways we can optimize consumer journeys. This individual should have experience working on best in class direct to consumer experiences, driving acquisition, engagement and retention.
The Digital Marketing team lives and breathes at the intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand resourcefulness and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; and the ideal candidate will thrive in ambiguity and be excited to help create the future.
WHAT YOU WILL WORK ON
Lead Digital Marketing for the Mens construct, acting as subject matter expert of the Nike.com and Nike App platforms, providing deep knowledge of the digital capabilities to enhance the channel to elevate the consumer brand experience and drive member engagement and retention.
Develop annual, seasonal, 365, and pilot strategies to lead consumer and member growth across Nike.com and Nike App.
Deliver centralized, seasonal, 13-week programming guidance.
Partner with Brand Management to ensure brand architecture project plans reflect progressive, effective digital strategy.
Partner with NDDC business to ensure the team’s work reflects marketplace priorities and delivers on member growth critical metrics.
Deliver consistent marketing performance analytics, promoting a test-and-learn, iterative marketing culture.
Help brief and inform agency and designers to deliver channel right content to match consumer intent and experience needs.
Handle day-to-day working relationships with agency partners, authors and cross functional peers.
WHO YOU WILL WORK WITH
As a member of the LATAM Digital Marketing team, you will report to the Director of Digital Marketing LATAM. You'll partner closely with brand, brand creative, media, business and geo teams, along with external agency partners, and building strong relationships with cross-functional teams will be imperative to your success. You will collaborate daily with partners on the Marketing Team (Retail, Stores, Lifecycle), Brand Management and Integrated Media.
WHAT YOU BRING
Bachelor's degree in Business, Marketing, Communications or related field.
6+ years of experience in Brand Marketing or Digital Marketing.
Experience driving targeted communications programs in email and push notifications.
Passion for sport—whether you’re a seasoned athlete or just starting out.
Deep understanding of the digital landscape, user experience, and digital platforms.
Experience working with marketing analytics, deriving useful insights and applying findings.
Outstanding communication and organizational skills to influence functional teams and cross-functional projects
Ability to lead a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.
Great teammate with experience working collaboratively and effectively in a matrix organization.
Excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
Strong oral and written communication skills including meeting facilitation and making strategic recommendations and persuasive presentations to marketing leadership.
Problem solver with ability to understand challenges or underlying opportunities, share ideas, develop effective responses, or elevate to higher management.
Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.