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Nike School to Swoosh EHQ - Brand Creative Narrative Internship in Hilversum, Netherlands


  • Curiosity. We are looking for people who are interested in the “Why” and the “What if?”

  • Good listening skills

  • You speak up

  • An affinity for exploration

  • A strong creative opinion

  • A passion for creative storytelling in all forms – film, editorial, content, brand marketing or related.

  • A demonstrated ability to create your own storytelling, either professionally, in education or as a personal project.

  • Able to explain your ideas and a willingness to present them to audiences of various sizes.

  • A passion for people and what makes them tick, coupled with a drive to understand their unique human stories.

  • Great inter-personal skills with experience working as part of a team to deliver against a common goal.

  • Good understanding of social media platforms, the digital landscape and how our consumer interacts in a digital space.

  • Good understanding of consumer behavior and a passion for sport and culture. You must really understand our consumer in EMEA and what makes them tick. Don’t worry we’ll provide you with the according research.

Our team is looking forward to your application then, please make sure that you meet the 2 minimum requirements here below :

  • Be a student for the whole duration of the internship (enrolled in a university/education institution)

  • Be available for a 6-month fulltime internship starting September 1st, 2023



  • School To Swoosh is a new education incubator for innovation. This is about giving young talent the chance to propel the industry into exciting new dimensions, enriching it with new ways of thinking and setting new standards.


  • Your teacher thought you were disruptive for talking too much in class? Good. You spend a lot of your time daydreaming about the ‘what if’? Good. You think advertising kind of sucks nowadays? Good. We have a place for you.

  • TikTok, Instagram or Snapchat is what wastes most of your time? Don’t worry. We need that insight of yours.

  • As part of the narrative squad, you will be on the team responsible for expressing the heart and soul of Nike. In doing so, you will help framing creative concepts to tell the stories of athletes*, products and services to inspire our consumer across EMEA.

  • We value people who are inventive, curious, and critical. You should enjoy coming up with new ideas regularly and discussing them with the team.

  • You enjoy collaborating and working in environments where you can learn, take responsibility and explore creative ideas whilst working against a clear brief. You’re not afraid of working within new areas or pushing your thinking to deliver fresh storytelling.

  • You have experience working as part of a team and are not afraid to ask questions when things are not clear. Ideally, you are able to explain your ideas and are comfortable with presenting them to others. If not, this is something you will learn. You enjoy crafting every detail all the way until the end of a project and are always looking to upskill.

  • We encourage you to have your own POV to take part in strategic conversations, creative concepting, development and execution.

  • Lastly, we aren’t looking for a spotless, impressive CV.


You will work as part of a team, as well as independently to develop well-crafted narratives that express the heart and soul of the Nike brand, leveraging athletes*, products and services to inspire our consumer. With your support, your team will deliver end-to-end creative concepts across Product Launches, Brand Stories, Retail Executions, Local Campaigns and Consumer Events working from strategy through concept and finishing with premium executions at all levels across all media channels.

Working within a multidisciplinary team you will be very involved in executing and delivering creative across all our channels. You will support the team around you to translate briefs and marketing plans into emotive and innovative stories across EMEA.

You will often work across multiple projects, which will require you to carefully plan and manage your schedule effectively. You will also need to share your ideas to various internal and external audiences. Working closely with senior creatives, you’ll play a key role in shaping the future vision of the brand with every consumer touchpoint.

You will be proactive, learn new skills, stay on top of trends, tell fresh stories and be prepared to apply these to work practices. You’ll share this knowledge with the wider creative community at Nike in an informative and clear way.


Day-to-day you’ll work with a team of designers, writers, producers and communication experts. Beyond this core team, you will also work a lot with external creatives – your team will commission various work across multiple disciplines. You’ll be required to collaborate with people inside and outside of your immediate team and across different Nike offices within EMEA.

Within the broader Marketing organization, you will work closely with other teams such as Brand, Consumer Direct Marketing and Catalyst Marketing to develop and execute creative ideas that answers the brief

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.