Nike Consumer Direct Marketing Courir - Internship in Paris, France
Sportswear industry and sneaker culture prefered
Consumer Centric Mindset: Obsess and Serve the consumer Always. Dedicate time and resources to staying current with our consumer and be clear on what matters to them so Nike can deliver
Creative thinker: Demonstrate creative thinking. Offering fresh stand-out ideas that challenge the norm.
Action oriented: Need to be self-starter and able to work and make independently sound decisions in a timely manner. Get things done, learn from them and make it better.
Strong organization skills: Ability to prioritize and organize workload in response to often aggressive timelines. Knowledge of the market and ability to create structure into marketplace.
Flexibility: Able to be flexible and to quickly understand new information and situations to constantly changing environment.
Retail Knowledge: be able to bring deep retail insights to inform the work and stay current on how retail is evolving to better serve.
Digital Foundational Skills: Our consumer lives in a frictionless world and we must understand how the conversation with consumers is changing so that we can make this a competitive advantage.
Strong Personal Standards: We must execute flawlessly. Everyday – The consumer demands it.
Communication skills: Strong ability to communicate with people across all different levels, nationalities and cultures within and outside the Nike organization.
Ability to communicate and negotiate with outside vendors and project management agencies.
Networking: Establish and maintain relationships with key account, and internal partners that drive deep insights and collaboration.
Team player: Must be tactful with strong team orientation. Able to work with different cultures.
Role Summary: This role will focus on supporting holistic, fully integrated brand marketing plans for Courir to drive a multi-category offence. With a significant emphasis on digital prioritization, this role requires proficiency in multi-category, multi-platform, seamless account relationship marketing. An excellent understanding of current and future retail brand concepts and innovative digital practices is required to develop industry defining account marketing brand plans.
Key Responsibilities/Accountabilities include:
Develop consumer centric experiences across the consumer journey that create a distinctive brand voice for the account.Work closely with Courir marketing team to manage shootings organization and timelines to create unique assets to Nike x Courir.
Implement Nike vision across Courir ecosystem working with the teams dedicated to digital and social environments, physical retail, media…
Lead with digital executions and experiences to attract consumers and digital integration into retail environments to complement traditional retail story telling. Obsess how offline can help the digital experience.
Collaborate and lead external agencies to ensure flawless execution across all platforms (online, instore…)
Implement retail campaigns across the main Courir stores
Collaborate with influence marketing agencies to create impactful social media campaigns
Partner with e-commerce agencies to ensure campaigns visibilities on courir.com
Clearly articulate timelines and needs to drive the account brand timelines.
Develop deep relationships with the account marketing and buying teams to better understand the business and the trends to create new opportunities.
Push Innovation and drive Nike’s digital first mindset bringing fresh new brand ideas on how to better connect and communicate with our consumers
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.