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Nike (CDM) Manager, Store Brand Marketing - Kids in Shanghai, China


-Instills trust, acting with courage, strong self-awareness, embraces & leads change in a dynamic environment.

-Fosters effective teamwork, developing others, values differences, communicates vision and purpose.

-Thinks strategically, cultivates innovation, drives clarity, & ensuring accountability.

-Inspires and motivates a team to excel

-Elevates the standard of excellence

-Creates an amazing and fun culture


-Bachelor’s degree or additional 2 years experiences in lieu of degree.

-6 years experiences in Retail Marketing / Marketing focus on Brick & Mortar environment, and understanding digital platforms and how they are connected.

-Sports, Fashion, Footwear, Apparel, Equipment, or relevant consumer products industries.

-Strong marketing and consumer market acumen.

-Storytellers who push boundaries, inspiring consumers to chase their potential / do more sport, bring Nike to life for consumers and make them fall in love with the brand.


-Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport.

-Drive the E2E process for Seasonal Must Win stories from plan to execution.


-Orchestrate in store consumer journeys for all Nike retail concepts in the GC Marketplace that build awareness, acquire new members & reengage existing members, to Make Sport a Daily Habit.

-Develop & Create consumer journeys informed by historical data, analytics, real time consumer insights & marketplace feedback to inform the future (coming seasons) strategies, plans, briefs, to support business and member outcomes

-Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies

-Partner with Global & Greater China cross functional teams to develop & execute thoughtful O2O journeys leveraging product, service, experience & marketing levers, ensuring stores are part of the connected journeys.

-Develop briefs for seasonal & 365 storytelling assets & experiences for assigned stories by concepts are retail right and meet the needs of the retail marketplace & concepts, which informs deliverables across brand architecture stories for Marketing Functions.

-Drive Executional Excellence at Retail.

-React marketing tactics based on weekly trade meeting alignments and business needs.

-Act as a mentor and peer coach and develop a dynamic, inclusive & positive working relationship across teams and function


-Marketing Functions, Brand Marketing, Brand Creative, Brand Management, Project Management.

-Consumer Direct Marketing, Digital, 365 Experience, Member Marketing, Social & Concept Marketing, Production

-Marketplace Teams, Owned & Partners,




NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.