Job Information
Nike Lead, Douyin Site Merch, GC in Shanghai, China
WHO WE ARE LOOKING FOR
We’re looking for a Lead, Douyin Site Merch, base in Shanghai.
This role will report to Director, Douyin, GC, managing Nike’s Douyin Contents and User Growth. The candidate needs to have passion in and solid experience for eCommerce or Social. Sportswear and retail industry experience will be a plus.
WHAT YOU WILL WORK ON
You will work with Director, Douyin, GC to manage user journey of NIKE DY stores. Support the business by growing members and store fans according to different store user segmentations. Your key responsibilities as below：
Contents Management:
You will work with the Director, a few X-function team and external vendors on daily basis to optimize DY stores contents, including but not limited to short form video, store wireframe, PDP, DY mini-program and etc. Tracking performance data and keep improve journey to drive business efficiency.
User Growth:
To in charge of a sustainable business scaling, you should also work closely with insight team, membership team and external vendor to drive store fans growth and member growth through 365 normal days and key commercial moments. Experience with paid media on DY is a big plus.
Site Merch & User Journey Optimize
Besides UIUX optimization and user segmentation, you are also responsible for site VM to provide best products journey and help different users to find their own NIKE products in the most efficient way. Good knowledge about pre-filter, navigation and top-lists is also important to this role. Understand NIKE products is highly preferred.
Read & React:
Monitor performance at regular basis (daily, weekly, monthly, quarterly) and drive business improvement initiatives.
WHO YOU WILL WORK WITH
You will work closely with DY internal team, X-function team including marketing, membership, merch, insight team, assets team etc., and external vendors.
WHAT YOU BRING
5+ years’ work experience in China e-commerce industry, digital marketing background is also welcomed.
At least 2 years direct work experience in social commerce business management role
Direct experience in sportswear industry is a plus
Paid media or user growth experience is a plus
Bachelor’s degree and above
Experienced in working with cross functional teams in a matrix organization
Excellent communication skills, both in English and Chinese
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.