Job Information
Nike Lead Professional, Brand Creative Narrative, Jordan GC in Shanghai, China
Job Description
Brand Narrative is a multidisciplinary team of creative experts who work with internal and external creative partners to deliver holistic messaging across all channels. They lead strategic and creative development of Nike’s Brand Voice, and drive narrative excellence and collaboration across multiple projects simultaneously to ensure that all work is executed against the strategy. They work fully end-to-end, including strategy, ideation, film, audio and headlines to ensure that the story is crafted and delivered masterfully. The core responsibility of the Narrative team is Brand Voice through Brand Strategy, Advertising / Content, Scriptwriting & Copywriting.
Overview of the Job:
The Lead Narrative will play an integral role in shaping the future voice that expresses the heart and soul of the Nike brand, leveraging athletes*, products and services to inspire and invite our consumer to love sport. They will assist in the development of creative concepts and storytelling across the Greater China.
He/She will work with internal and external creative partners to deliver holistic messaging across all channels and consumer touchpoints. Together with the narrative function lead, they will drive strategic and storytelling excellence and collaboration across multiple projects, ensuring the work is executed against the seasonal strategy. He/She will work across different mediums, including but not limited to film, photography, and audio to ensure that the narrative is crafted and delivered masterfully in a channel-right manner. They are exceptional team players with passion to learn and grow their strategic, creative, and production experience.
Reporting Line:
Report to Brand Creative lead
Job Responsibility:
Long-Term Consumer Concepts, Seasonal Category Stories // Working closely with key stakeholders to align and plan in the execution of Seasonal creative. Leading the adaptation and extension of global concepts to ensure relevancy to the China marketplace, as well as the origination of local concepts.
Quickstrikes & Reactive Creative // Working closely with key stakeholders to align, plan and support in the execution creative that celebrate sport, athlete, and cultural moments,.
Working closely with key stakeholders to create seamless O2O journeys across the Nike Ecosystem.
Drive the E2E integration and ensure consistent communication across all channels.
Demonstrate the leadership that could foster effective teamwork and achieve excellence.
Functional Skills Required:
Clear communication in written and oral form, in both Mandarin and English.
Ability to project manage timelines and budget, with understand of the general production process across multiple formats.
Ability to craft compelling presentations in articulating a point of view.
Creative judgement/direction: Must be a good judge of creative with the ability see potential and make improve on ideas
Working in complex organizations where collaboration across multiple teams is necessary
Experience Required:
Bachelor degree
10+ years of experience working in creative agency or related job functions.
Brand Creative at Nike Greater China helps set the brand tone. We act as a creative force of specialists, driven to tell Nike’s stories of innovation and sport through brand strategy, advertising, digital engagement and product presentation. Using channels ranging from retail stores to social media, we connect the science and art of Nike Concepts to the hearts and minds of athletes*.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.