Nike Jobs

Mobile nike Logo

Job Information

Nike SUPV, GC - TMALL MARKETING KIDS STORE in Shanghai, China

Requirements:

  • 1-2 years working experience in digital marketing production, preferably within Alibaba ecosystem

  • Good communication skill, comfortable and skillful expressing point of views

  • Ability of project management, execution and agency management

  • Fast learner

  • Passion on explore marketing innovation and content creative format

  • Spirit of teamwork

  • Good logical and structural thinking, ability to work under pressure

  • Data analytical skills and working experience in parental industry is a plus

Nike Direct is a strategic focus and the growth engine for Nike, Inc. Nike Consumer Direct Marketing (CDM) under Nike Direct brings abundant marketing capabilities to the strategic areas. As a marketing member, you will be part of the efforts to bring best-in-class personalized brand experiences to life under the vision of making sport a daily habit.

As one of the key functions under CDM digital, the vision of Tmall Marketing is to empower Nike Tmall Kids business with the platform-led marketing strategies and contents rooted from GC consumer insights, at their speed. We are looking for talents that have strong passion in sport and also in digital marketing and digital business.

In this role, you will be a part of the team that creates premium and impactful digital content and journeys, not limited to traditional ones, also have the chance to pilot the new ways of digital marketing such as short-form videos and livestreaming. You will be one of the key drivers to know and participate in crafting the creative content from an initial thought to launch on the market.

Responsibilities:

Livestreaming (50%):

  • Support Nike Kids instore livestream execution by working with internal cross functional teams and external agencies/communities

  • Work with livestream agency on process optimization and sustainable operation model

  • Support on Nike Kids long-term livestream strategy building

  • Monitor executions, facilitate feedback, communicate successes, and share learnings

Short Video and Channel Management (30%)

  • Support the kids short video execution by working with internal cross functional teams and external agencies

  • Optimize short video launch journey within Alibaba ecosystem and working process to ensure a smooth & healthy operation model

  • Monitor executions, facilitate feedback, communicate successes, and share learnings

365 Story local content creation (20%):

  • Assist in seasonal Nike Kids Tmall content creation brief based on consumer insight/market trend/product and execution follow ups

  • Lead the launch journey with biz & platform teams, maximize the communication impact by optimizing content journey

  • Monitor executions, facilitate feedback, communicate successes, and share learnings

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.

DirectEmployers